Make Up For Ever

40th Anniversary

New York City  ·  Brand Activation

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Client

Make Up For Ever

Agency

Overlook Media

Location

New York City

Delivered

Live photos & guest videos on site · Full gallery · Hero sizzle

Forty years of Make Up For Ever, celebrated as a full 1984 New York throwback.

Retro camcorder feeds. A vintage taxi photo op. Makeup stations running all night under a marquee that read TURNS 40. The brand went back to the year it started, and every corner of the room was built to be captured.

Our team delivered personal content moments for guests to take home — along with hundreds of live photos and videos, edited and delivered on site the same night.

Credits

ClientMake Up For Ever
AgencyOverlook Media
DP / EditJack Tumen
VideoQuinn Murphy
VideoDanny Mondragon
Specialty Cam / Live EditZach Villafana
Live EditMatthew LeJune
Photo LeadDusty Kessler
PhotoRebecca Smeyne
PhotoPaige Powell
Event ProductionPublic Occurrences